Golf : This crisis is a chance.
Interview Magazine "GOLF.ch" No 3/21 When it comes to sponsoring and events, Christof Marti and Bernhard Spahni are among the first...
top of page
Apr 7, 20202 min read
Sponsorship in times of crisis - challenges and opportunities
Sponsorship engagements are partnerships. In times like this everybody should act so.
5 views0 comments
Jan 22, 20203 min read
Sponsorship - Reflections and thoughts
Sports, culture and, above all, social issues are changing fast. Both sponsors and sponsoring recipients are required to find new answers...
1 view0 comments
Oct 23, 20192 min read
Sponsorship - Are extended exclusivity clauses outdated?
I still remember well how years ago exclusivity by industry and even topic were regarded as the key to success of sponsorship projects....
4 views0 comments
Jul 24, 20193 min read
Education and Research Sponsorships: Curse or Blessing?
Are new types of financing in demand in the domain of education? Partnerships with business, foundations, and individuals are becoming...
1 view0 comments
May 3, 20193 min read
Recent thoughts on sponsorship
Everything is in flux. Change happens all the time. Standstill is going backwards. The required adaptability is huge. Contemporary...
0 views0 comments
Jan 9, 20192 min read
How do you use the momentum in sponsorship?
Everyone talks about how important MOMENTUM is. In sports, but also in marketing. The use of momentum is propagated as a successful and...
1 view0 comments
Dec 10, 20183 min read
Sponsorship "Quo vadis" - My personal take
Studies show a uniform picture: Sponsorship has established itself as an independent marketing and communication instrument and is being...
1 view0 comments
Aug 22, 20182 min read
Sponsoring and patronage – from strict delimitation to eventual merging
I remember very well the time when strict delimitation of sponsorship and patronage was the norm, and even celebrated. The commercial...
0 views0 comments
May 29, 20183 min read
Sponsorship - when needs of sponsors and offerings diverge
In recent years, sponsorship has developed into a full-fledged instrument of marketing communication. Decision-making is defined less by...
0 views0 comments
Feb 15, 20173 min read
Revising the sponsorship strategy
As it happens with concepts and strategies, over the years the overall framework has loosened, new managers are running the show, or the...
0 views0 comments
Sep 20, 20162 min read
Sponsorship: partnership or deal?
Sponsorship has always been defined as a temporary partnership, whereby something is jointly developed, promoted, and implemented. The...
0 views0 comments
bottom of page